JumpFly Amazon Ads Account Manager Shannon O’Connell and Social Account Specialist Lex Olson recently presented at Prosper Show in Las Vegas at Mandalay Bay. Their presentation “Expand Your Media Mix With Social Media Ads” was shared with an audience of more than 100 attendees, encouraging them to think beyond sponsored ads on Amazon when building their online presence.
Their in-depth knowledge taught the audience how to leverage the power of social media ads to boost their online sales by integrating social media ads on platforms such as Meta (Facebook and Instagram), Pinterest, Snapchat, LinkedIn, TikTok, Twitter, and Reddit into their media mix. Advertisers learned that there are multiple touchpoints to building an online presence and increasing business sales within those platforms, on their Amazon store, or even a store’s ecommerce website.
Because audiences are so crucial to Social Media targeting, advertisers learned that they could broaden their reach and enhance their ability to find their customer niche by using different types of social media ads and testing creatives to tell the story of their brand. O’Connell and Olson shared examples of ad types on different platforms from across the social media universe — from well-known brands to up-and-coming brands — and discussed the nuances of user-generated content and branded content.
A lively question and answer session followed, with O’Connell and Olson sharing additional insights from their experience in Amazon Ads Management and Social Media Advertising.
A recording of their presentation will be available during Prosper Remix, a digital extension of Prosper Show, running from April 27th to 28th. Attendees of Prosper Remix will gain access to all recorded sessions from Prosper Show 2022 and new digital sessions offered live.
About JumpFly:
JumpFly professionally develops, implements, and manages Google Ads, Microsoft (Bing) Advertising, Yahoo Ads, Amazon Ads, and Facebook Meta advertising accounts, enabling clients to maximize internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. In order to drive optimal performance across both paid and organic search, JumpFly also offers search engine optimization (SEO) management. JumpFly’s full-service smart digital marketing solution enables clients to focus on their core business while achieving the best possible results from their marketing efforts. JumpFly is a Premier Google Partner, Facebook Meta Marketing Partner, Microsoft Select Partner Agency, Snapchat Certified, a TikTok Partner, and has an A+ rating from the BBB.
About Prosper Show:
Prosper Show is ideal for the established Amazon seller for learning how to make their business more profitable and for meeting leading solution and service providers that are eager to help sellers scale their businesses more efficiently. We lead with education while also providing sellers with access to 100+ leading solutions and service providers in the Amazon ecosystem. Customized to the needs of online sellers who want to improve their businesses on Amazon, this conference features multiple former Amazon insiders as well as CEOs and general managers from top Amazon marketplace solution providers.
