PPC
Why Slashing Your Paid Search Ad Spend in Response to Tariffs Could Cost You More in the Long Run
When additional external costs, like tariffs, enter the social and professional atmosphere as intensely as
Austin Kroll
JumpFly Blog
Get Smart.
(because we all need a little knowledge boost sometimes)
Amazon & Marketplaces
Changes to Amazon’s Vine Policy have Sellers Scrambling
We all check the reviews of a product we’re shopping for online. As consumers, we’ve
Shannon O'Connell
SEO
Don’t Get Scammed by an SEO Agency: 9 Red Flags to Watch For
Sometimes the SEO industry makes me so mad. I speak with prospects and clients every
Jill Kocher Brown
PPC
Google and Microsoft Smart Bidding In 2025
This post was originally published on August 4, 2021. It was substantially updated on April
Kelly (KB) Bielfeldt
Amazon & Marketplaces
Amazon Attribution Beta: Update
When the Amazon Attribution program was first launched in 2019, it was available only as a
Shannon O'Connell
PPC
The Ad Copy Advantage: Crafting SEO Content with a PPC Mindset
In the world of digital marketing, PPC (pay-per-click) and SEO (search engine optimization) sometimes operate
Miranda Schirmer
Social
Why Meta Ads Feel Different: What’s Changed & How to Adapt
If you’ve been advertising on Facebook or Instagram for a while, there’s a good chance
Marisa Giacalone
PPC
Are Google AI Overviews Torching Paid Search?
If you’ve been in the paid search game since Ask Jeeves, or when people would
Kelly Spryszak
SEO
Why Optimizing for “Near Me” Doesn’t Work
Years ago, “near me” was a local search engine optimization (SEO) cheat code. Not anymore.
Krista Childers
