A Tale of Two Platforms: Yahoo & Microsoft’s Tangled PPC History
Once upon a time, there were three PPC platforms – Google, Bing and Yahoo. Two of them intertwined in a series of confusing ways to
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Once upon a time, there were three PPC platforms – Google, Bing and Yahoo. Two of them intertwined in a series of confusing ways to
You sell on Amazon to make money. But if you’re focusing on advertising cost of sale (ACOS), you’re looking at the wrong metrics. Every initial
Many of us remember the lovable stickler Bert – Ernie’s long-suffering roommate and friend of pigeons – from our childhood years watching Sesame Street. Several
Welcome to Google Advertising, where your keyword choices don’t matter… unless you have effective negatives in place. Far too many advertisers neglect using negative keywords
Recommendations can help us determine where to eat dinner, what movie to see, which Airbnb to book, and so much more. I always look up
The Countdown function – a widget allowing your paid search ads automatically to display the time left before a promotion’s end – is an often-forgotten
Gone are the days of friending someone just to add them to your Facebook Page or ad account. With Business Manager it’s a much simpler
SEO requires a lot of tools to cover a lot of different roles. In a single day you might analyze highly technical development work, create
Microsoft opened up a whole new world in advertising opportunities with the advent of the Microsoft Audience Network (MSAN). I liken MSAN more to Google’s
If Google Merchant Center’s locked Content API prevents you from analyzing the data in your feed or using it to create a supplemental feed, this
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