Change or Add Shopping Data with Custom Feed Rules
Sometimes you need to change information in your Google Shopping feeds, but you don’t want to make the changes on your website. Google Merchant Center
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Sometimes you need to change information in your Google Shopping feeds, but you don’t want to make the changes on your website. Google Merchant Center
Amazon advertisers have long awaited additional targeting methods for sponsored product campaigns. With Amazon’s roll out of product and category targeting methods, the wait is
Keyword research is the foundation of search marketing, both on the search engine optimization (SEO) and pay per click (PPC) sides of the house. What
Conversion data in Google’s and Microsoft’s ad platforms has long frustrated digital marketers trying to report on their campaigns’ performance. Both log paid search conversions
“Why don’t my Google Analytics transaction numbers match my Google Ads conversion tracking numbers?” Different systems are not going to track exactly the same, but
Struggling to find a simple way to structure your paid search account? Use the sitemap. A sitemap is a model of a website’s content –
If you have experience advertising on Facebook, odds are you’ve probably encountered ad disapprovals. Getting approved after that can be a painstaking process, especially when
Several times a year, Google updates multiple factors in its primary organic search algorithm and releases them in a package that they call a Broad
Negative keywords can trim ad spend and improve ad position and revenue. But how do you find them? These five methods will help you discover
Microsoft is running an open beta of the Microsoft Audience Network (MSAN). Ads are displayed in a native format, with the ability to target searches
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