If you’re not using Google Ads Customer Match to enhance and target your advertising to your customers and prospects, you’re missing out. By uploading a
Having demographics data enables you to target your messages and advertising spend more strategically. Amazon has finally given sellers that ability with its new Brand
Age is one of the most overlooked metrics in a paid search marketer’s toolbox. Knowing the age of your users and how (and where) they
You know what makes a good impression with your clients or boss? Having the answer when they want to know what results they can expect
Once upon a time, Google offered two types of text ads: standard text ads and expanded text ads (ETAs). When they introduced ETAs the advertising
Whether some of us like it or not, Google Ads’ Smart Bidding is the future of pay-per-click (PPC). Also known as automated bidding systems (ABS),
In a world where every company is advertising on digital, it can be easy to forget the business impact that organic social media has. It’s
Content optimization involves improving relevance for two things that can be in direct opposition: your customer and your search bot. You want more customers to
Whether you have been running ads online for years or are new to the party, it is important to make sure that you own your
Uploading your product catalog to Google Merchant Center enables you to use it with Google Shopping ads and other Google services, as well as Microsoft
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