Seller and product ratings can give your paid advertising campaigns the star power to stand out in Google’s crowded search engine results page (SERP). These
The hardest part about writing great business content that will improve your search engine optimization (SEO) performance isn’t the act of writing – it’s figuring
Over the years, I’ve come to the realization that pay-per-click (PPC) is perhaps my favorite form of digital advertising, based entirely on the power of
Tracking the traffic from Google Shopping’s new free listings had been impossible, until Kirk Williams of ZATO Marketing shared a great solution that uses Google
In the world of digital advertising, there is constant competition. Especially now, as the pandemic-induced downturn in the economy scares consumers away from purchasing many
Wondering when you can start shipping non-essential items to Fulfilled by Amazon (FBA) centers? For a limited number of items, the answer is now. All
Over the 18 years I’ve managed PPC clients, I’ve found that few things make my job harder than when clients latch onto key performance indicators
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