Your PPC Needs a USP
Your unique selling proposition (USP) is a critical component of your pay-per-click (PPC) advertising strategy. It needs to be clear, truthful, and unique. To determine
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Your unique selling proposition (USP) is a critical component of your pay-per-click (PPC) advertising strategy. It needs to be clear, truthful, and unique. To determine
The beauty industry has taken the world by storm. Women and men around the globe want to look good and feel good, and beauty brands
Amazon’s newest beta program, Sponsored Display Ads, rolls out to more and more brand registered accounts. You can use its new targeting strategies to meet
When done well, landing pages – the destination pages that searchers lands on after they click your paid search ads – stretch your advertising budget
If you’re questioning whether you should run pay-per-click (PPC) campaigns for your ecommerce businesses, the real question is: “Can you afford not to?” If you
Before keywords, backlinks, and content marketing will have any affect on your search engine optimization, Google must be able to crawl the navigational links on
Now that Google Discovery Campaigns have graduated from beta and are available to all advertisers, the competition is increasing. Here’s how to maximize your results.
In its annual topics and trends report, Facebook IQ identified focus areas in countries around the world. These five are the most prevalent. 1. Emerging
5 Ultra ETA Tips to Expand Your Text Ads’ Performance It started simply. First standard text ads morphed into expanded text ads (ETAs). And then,
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