301 Redirects: Good for SEO, Bad for PPC
Websites are constantly going through changes and updates, whether it’s restructuring how your sitemap is organized, changing your site from HTTP to HTTPS, or if
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Websites are constantly going through changes and updates, whether it’s restructuring how your sitemap is organized, changing your site from HTTP to HTTPS, or if
As advertisers, we are always looking for the best ways to reach our customers. In pay-per-click (PPC) advertising, the first step to success is choosing
Backlinks from other sites are one of the most precious commodities in search engine optimization (SEO). Each backlink acts as a vote of sorts, signaling
You’ve got five minutes until your next meeting — what do you do? If you are like many people, you pull your phone out and
With an unprecedented holiday season on the horizon, this year more people than ever are shopping online and turning to ecommerce delivery and contact-less pick-up.
Backlinks from other sites are one of the most precious commodities in search engine optimization (SEO). Each backlink acts as a vote of sorts, signaling
Conducting an audit on any account can be quite an intimidating task. You log into Google Ads, see a mountain of metrics in front of
Searchers have some interesting habits. COVID-19’s influence on nearly every market has caused us all to frequent our computer and mobile screens even more often
Google Ads Experiments are a great, and perhaps underutilized, tool for any pay-per-click (PPC) advertiser. Using experiments you can test specific changes to your campaign
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