Suppose you use any of the myriad forms of Smart Bidding offered by Google Ads. In that case, you need to know about two advanced
The question was posed: Does having a Google My Business (GMB) account help Google Ads pay-per-click (PPC) performance? I researched this quite a bit and
If you have ever done a Google or Bing search, you have likely seen an ad extension or two. Ad extensions are extra pieces of
Modern problems require modern solutions. I imagine this, or something along the lines of this, was what the fine folks at YouTube were thinking when
Fractional conversions are the result of certain attribution models, which are put in place to ensure that you get a clearer picture of the customer’s
Under the guise of making things easier for businesses to reach searchers, Google is folding Broad Match Modified (BMM) into Phrase Match around the middle
2020 was undoubtedly a year littered with change, from the surge of COVID-19 to an impending invasion of murder hornets. We ask ourselves how has
Although some use the word “indexation” to indicate any aspect of technical search engine optimization (SEO), indexation is only part of the picture. Before you
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