In the ever-evolving world of Google Ads, marketers have become accustomed to ad types coming and going. First, there were text ads. Then Google introduced
Branded content — also known as paid or sponsored content — is one trend that has grown exponentially in the digital marketing landscape. From TikTok
Ad extensions have always been an excellent tool for enhancing your text ads’ visibility and relevance to increase engagement and improve performance results. With the
If you are looking for an ad type that allows you to target entire websites, or portions of them, without creating keywords and ads for
Google’s core web vitals, which focus on site speed, will become organic ranking signals in two short months. Will your site’s search engine optimization be
It’s been a year since the California Consumer Protection Act (CCPA) went into effect, so it’s a good time to revisit what that means for
Spoiler alert: It doesn’t. Because this myth is so persistent in some circles, let’s look at the reasons why Alexa Rank does not impact or
Facebook is undoubtedly one of the most vital tools in any good social media marketing plan. Most recently, Facebook reported that upwards of 1.82 billion
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