Scheduled to launch in February of 2022, the new Google Partners program is getting a bit of a facelift. While the requirement categories will remain
If you’ve created a new Google Ads campaign recently, chances are you may have already noticed the removal of two well-known automated bidding strategies: Target
If you haven’t finished (or even started) preparing your site for Google’s page experience algorithm update next month, you have a short reprieve during which
Since we published our first blog post on the importance of mobile for paid search in 2010, the impact of mobile has only grown. As
An effective creative strategy is the heart of any impactful Facebook advertising campaign. No one quite knows the secret to the perfect creative strategy, but
What do disappearing location data, location settings, and charges for ads in countries like Turkey or Austria have in common? Surcharges and wasted spend, that’s
Advertisers love to see view-through conversions (VTCs), but the deep burning question is whether or not they have value. This metric is often overlooked and
Running pay-per-click (PPC) ads and optimizing for organic search with search engine optimization (SEO) at the same time produces more clickthrough and revenue than practicing
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