How to Use Standard and Dynamic Remarketing
As a marketer, we have many avenues to use to get our brand out there. In the world of Google and Microsoft Ads, we have
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As a marketer, we have many avenues to use to get our brand out there. In the world of Google and Microsoft Ads, we have
Let’s go back to the basics of PPC. Pay-per-click (PPC) is a digital marketing channel. It allows a business to advertise on search engines like
One of the first things I learned in my Marketing 321 class was that the most important skill in marketing and advertising isn’t creativity –
When you’re ready to optimize content, start with the metadata that matters most: the title tag. Sitting in the head of the page’s HTML code,
If you are looking to increase your volume on Microsoft Advertising, Syndicated Search Partners (SSPs) can be an important way. Whether those partners are profitable
Shopping campaigns made up over half of the Google and Bing advertising market in 2021. That means that while Search campaigns are still the king
The digital marketing industry can be confusing to those who are unfamiliar with it, especially if they don’t know all the acronyms and platforms. When
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