In this day and age, many of us are aware of how prevalent cyber hacking has become, particularly on social media platforms. Most of the
Starting in June 2022, all businesses on Snapchat must set up a free Public Profile to be eligible to run ads on the platform. Similar
Recent Meta updates to Instagram have caused algorithm changes that have been detrimental to creator engagement rates. These updates have forced creators to produce overwhelming
Editor’s Note: This is the second of a series of tips and tricks in Excel that will help any and every PPC Advertiser. You can
One of the best ways to ensure success through advertising on Amazon is by defending your turf. What I mean by this is when a
This is a question that almost every advertiser using Google Ads wants to know. The answer to that question is: it depends. The timeline of
All you need is an audit of your search engine optimization (SEO) to improve your organic search performance, right? Wrong. There’s so much more to
Did you know your creative assets can be repurposed, recycled, and even upcycled? That iPhone video and photos you shot of your newest products get
Responsive Search Ads (RSAs) have been the default Search ad type in standard campaigns for a year, but you’ve been able to still add Expanded
You’ll find the meta description bundled together with the title tag in the metadata for every webpage, typically below or near the title tag in
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