Single Keyword Ad Groups and Campaigns on Amazon
One of the best ways to test and optimize a specific keyword for Amazon Ads is to create a campaign or ad group with that
One of the best ways to test and optimize a specific keyword for Amazon Ads is to create a campaign or ad group with that
In late August, Google rolled out a new search update called the “helpful content update.” Per Google, this update is meant to “tackle content that
PPC in 2010 was a different world. Match types meant something, algorithmic learning was barely out of infancy, and the entire industry was up in
The importance of page speed should come as no surprise to anyone, as Google has taken it into consideration since 2010, and by July 2018
Shopping on Bing has never been more beneficial than it is now. Microsoft is now introducing Microsoft Bing Rebates. You can now earn rebates when
On August 25th, I hosted “Ask Me Anything” on the Paid Search Association’s Slack channel. Wait, you aren’t part of Paid Search Association’s Slack channel?!
We all know the feeling when we search for a product online, and we see a link to an advertisement that looks sort of fishy.
Whether you’re just getting started with pay-per-click (PPC) advertising on Amazon or you’ve been using the platform for a while, one thing is for certain:
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