When I was toeing the start line of the 45th running of the Bank of America Chicago Marathon, a lot of things were going through
Artificial intelligence (AI) is transforming almost every industry, and search engine marketing (SEM) is no exception. AI is being used in many aspects of SEM,
Optimizing web content is more than finding the biggest, juiciest, and most winnable keywords to massage into your marketing copy. It’s about understanding search intent
Simplify Your Content Creation Process with Spark Ads Are you interested in running ads on TikTok but overwhelmed by the prospect of creating brand-new paid
Just in time for the holidays, Google is introducing another new campaign type – Demand Gen. Google has recently given its Discovery campaign type a
The “most wonderful time of year” is also one of the most competitive times for seasonal SEO. Despite the competition, consistent SEO best practices can
When it comes to the world of eCommerce, the landscape is constantly changing and evolving. If you want to stay on top of the competition
Google Merchant Center (GMC) and the quality of the product data in your feed are so important to how well Shopping campaigns can do. Both
It’s no surprise that Amazon is the leader in e-commerce sites, causing businesses to flock to the platform in search of increased exposure, shoppers, and
In a world dominated by digital content, authenticity is a beacon of light. Forget scripted performances and in-your-face sells, what truly drives performance and captures
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