Brand loyalty is something that marketers strive to achieve throughout their whole career. Those who manage a brand on Amazon need help to map the
As technology evolves, so does how consumers search for information online. One of the most significant shifts in recent years is the rise of voice
The written content on a website is one of the most powerful indicators that Google uses to categorize pages on its search engine results pages.
Amazon Advertising is a complex and important piece of selling on Amazon.com. While Amazon PPC is great for boosting sales and promoting growth, several mistakes
While they sound similar, Google Ads ad rank and ad strength are two different metrics that serve two different purposes. Below, we’ll dive into what
The days when you can buy links and expect them to drive lasting search engine optimization (SEO) value are long over. Google is too good
There is nothing quite like video to capture an audience’s attention. According to recent studies, social video generates 1200% more shares than text and image
As a small business owner, embarking on the journey of paid search advertising, also known as pay-per-click or PPC marketing, may initially appear overwhelming, especially
Recently, the search engine optimization (SEO) community has been shaken up by the news of a significant leak of Google Search’s internal documents. In an
New and effective ways to directly communicate with customers often come up in our conversations with Amazon sellers. The most common reason why is because
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