Achieving Ad Precision with Google’s New Brand Controls
“Broad match is far too broad. These search terms don’t even relate to my keyword.” If you work in the world of PPC, I’m sure
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“Broad match is far too broad. These search terms don’t even relate to my keyword.” If you work in the world of PPC, I’m sure
Marketing budgets are a crucial part of any selling strategy, and Amazon is no exception. With the ever-evolving marketplace and competitive landscape, a well-planned budget
The path to purchase for lead generation in digital advertising is often complex and multifaceted. With over 70 percent of advertisers prioritizing the improvement of
Part 1 of our Search Ads & Holiday Planning Webinar that I did with Google back in July shared data on the holiday shopping timeline
I recently was able to do a joint webinar with our Google Strategic Agency Manager, Harika Komandoor Ranganathan, on the topic of Making Every Holiday
If you’re a small business owner, chances are you’ve heard of Yelp. Today, Yelp is the third-largest local search engine behind Google and Apple Maps.
Podcasts have experienced tremendous growth in the digital landscape, becoming an increasingly vital marketing tool due to their rising listenership and audience engagement. An understanding
In our digital age, video content is king, and embracing video into your company’s advertising game plan isn’t just a smart move—it’s essential. With video,
Creating content requires significant time, energy, and expertise to provide value. Search engine optimization (SEO) content refreshes are part of an essential strategy for maintaining
Have you ever logged into your ads account and seen the red indicator “Limited by Budget” on your campaigns? You might think Google or Microsoft
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