In the world of digital marketing, PPC (pay-per-click) and SEO (search engine optimization) sometimes operate in separate silos. However, their shared goal is clear: to
If you’ve been advertising on Facebook or Instagram for a while, there’s a good chance this thought has crossed your mind lately: “Why doesn’t this
If you’ve been in the paid search game since Ask Jeeves, or when people would ask, “what is PPC?”, you know that Google loves to
Years ago, “near me” was a local search engine optimization (SEO) cheat code. Not anymore. Today, you need to demonstrate that you’re truly local to
The writing is on the wall for the efficacy of AI-generated content for search engine optimization (SEO) benefit. Google’s quality rating team has been instructed
There are currently more than 200 million people subscribed to Amazon Prime (according to a 2024 report by Statista). While there are many benefits to
In the fast-paced field of digital advertising, staying on top of campaign performance can feel like a full-time job. Every day, advertisers are faced with
Google Ads accounts have been hijacked for as long as I’ve been managing them (23+ years!), and cybercriminals use a lot of different ways to
Thanks to continuous algorithm advancements, search engines now deliver faster, more relevant, and better-organized search results than ever before. While algorithm updates have played a
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