You’ve heard that social media advertising is easy, so you tried it for yourself. Results seemed promising at first, but then performance plateaued, or in the worst-case scenario, bottomed out entirely. Maybe the dip in performance is related to the latest iOS update, or perhaps your campaigns aren’t targeting the right audience. Do you continue scratching your head, or do you call in the professionals for help?
Whether you’re a startup that runs lean or a larger organization with a fully developed marketing team, hiring an agency to manage your paid social media activity can help your business grow. Don’t believe us? Here are five reasons why you should work with a digital marketing agency for your paid social media initiatives.
- Social Expertise: If you needed a medical procedure, you wouldn’t hand a scalpel to your brother-in-law, the plumber, would you? The same should be true for your digital marketing needs. Instead of entrusting your paid social media strategy to an intern, work with an agency like JumpFly that is a Certified Agency Partner. Our account managers and specialists are trained in best practices and have received certifications for Facebook, Instagram, TikTok, Snapchat, Pinterest, and LinkedIn. We keep these certifications renewed and up-to-date, so we’re always aware of the latest social media trends and requirements.
- Inside Connection: In a world of chatbots and algorithms, sometimes you need help from an actual human. The JumpFly social teams have inside connections with the major social media platforms. This allows you to skip the help forums and get assistance straight from the source. We work with our contacts to get your questions answered and keep your account running as efficiently as possible.
- Eyes on the Prize: Many social media platforms have one goal in mind – encourage you to spend more ad dollars. Here at JumpFly, we know that your business is unique. We go beyond ROAS/CPA to learn the drivers in your business. Understanding your business objectives helps us build tailored digital strategies that deliver results. From the initial kick-off call to monthly check-in meetings, we learn the intricacies of your business and work hard to achieve your goals.
- Change Agents: The one constant in social media is that the platforms are ever-changing. The social media team at JumpFly stays abreast of the latest developments. Our team will keep you informed and help maintain your profiles and campaigns to meet the most current specifications. Whether it’s the latest privacy policy or new tools that become available, we have our collective finger on the pulse of social media advertising.
- Responsive Reporting: Where do you turn when senior leadership wants to know how your paid social advertising is performing? You could dig for the details and spend your evening creating a deck. But if you’re a JumpFly customer, you’re just one email away from unlocking valuable insights. In addition to having access to JumpFly’s responsive digital marketing dashboard, you can tap the JumpFly social media team to provide a deeper analysis of performance.
Ready to get started? Contact us to learn how our Social Media team can help your business with expert paid social management.
