Campaign-Level Promotional Ad Copy
Sometimes, an advertiser just needs to get a consistent message out to all searchers. Google Responsive Search Ads (RSAs) are designed to be given multiple
Author: Alex Patt
I am a PCC Account Specialist with JumpFly. I graduated from Concordia University Chicago in 2016 with a Bachelor of Arts, majoring in Broadcast Communication with an Art minor. Prior to joining JumpFly, I worked in the travel industry advertising for hotels on Global Distribution Systems. JumpFly has allowed me to expand my knowledge of Digital Marketing, working with Google and Microsoft advertising. I have been able to learn different strategies for creating and optimizing paid search campaigns for different clients. My side-hustles outside of JumpFly include sports writing for FanSided, co-hosting a weekly Chicago Sports podcast, and creating and selling paintings.
General Phrase Match Keywords Bringing In Competitor Searches
Local businesses advertising on the Google Search Network and looking to drive people actively searching for their services and/or brand to their site can often
Dynamic Search Ads: Leveraging Automation for Targeted PPC Campaigns
Google Ads’ advertisers are always seeking simpler solutions for ad management while maintaining effectiveness. Traditional Search campaigns can be a lot to manage if the
Upload New Keywords to Google Search Campaigns Using Editor
Google Ads Editor makes the work of a PPC advertiser much more efficient thanks to its ability to allow the user to make bulk changes
Image Specs for Google Ads
One of the most effective ways for an advertiser to get their message to the right audience and reach their marketing goals is by using
How To Get Ideas for PPC Ad Copy
One of the biggest challenges in pay-per-click (PPC) advertising is writing ad copy that attracts the right visitor in a short and concise manner. Searchers
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