Author: Austin Kroll

What is ROAS?  From the PPC perspective, return on ad spend (ROAS) is how much you spend on advertising costs divided by how much revenue

Buried beneath the headlines swirling around GA4, ChatGPT, Bard, and Gemini, Google has quietly rolled out a comprehensive update to the Merchant Center platform, dubbed

Google Ads bidding algorithms are getting old. Since their inception in 2016, they have gone through countless iterations through multiple campaign types. However, the core

Paid search managers always say the industry shifts quickly, but this year we have a particularly striking example. Last year, Performance Max campaigns were just

PPC in 2010 was a different world. Match types meant something, algorithmic learning was barely out of infancy, and the entire industry was up in

Holidays and PPC ad campaigns have a tricky relationship. There’s a huge range of ad performance fluctuation that can happen on holidays, both positive and

Shopping campaigns made up over half of the Google and Bing advertising market in 2021. That means that while Search campaigns are still the king

Google’s algorithmic learning is a powerful tool. Most JumpFly accounts have some element of automated bidding, and it’s valuable when used in the right way.

If someone stuck a dryer on full speed in the middle of the JumpFly office in Elgin, Illinois, everyone would have an opinion on it.

Searchers have some interesting habits. COVID-19’s influence on nearly every market has caused us all to frequent our computer and mobile screens even more often