Is Phrase Match Still Worth It?
Google match types are a constantly evolving part of Google Ads. Google has increasingly made its match types broader, allowing keywords to be triggered by
Author: Ben Kirby
I am an Account Specialist at JumpFly with a Bachelors of Science degree in Business Administration from The Ohio State University. My position at JumpFly has allowed me to dive into the world of digital marketing. The feeling of using data and analytics to put together a successful campaign for a client is unlike any other. Making sense of data and telling the story that comes with it is one of my favorite things. If I am not optimizing campaigns, you can find me playing disc golf, traveling, or cheering on the Chicago Bears.
Why Website Structured Data Matters to Google Merchant Center and Microsoft Merchant Center
When it comes to showing your content on a Search Engine Results Page (SERP), it helps to write in a language that search engines can
Enhanced Conversions: Google’s Solution to Increase Privacy
Privacy concerns over personal data are front and center in today’s world. More people are becoming conscious of what companies are doing with their personal
PPC 101: What Are PPC Ads and How Do They Work
Let’s go back to the basics of PPC. Pay-per-click (PPC) is a digital marketing channel. It allows a business to advertise on search engines like
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