Author: Cary Goldstein

We’ve all been there at some point, facing the frustration and challenges of declining digital ad performance. Since there are so many factors that may

What Is Customer Match All About? Customer Match is an advertising tool now offered by both Google and Microsoft Ads that allows you to leverage

Discovery Ads are a powerful tool for helping advertisers promote the right products to the right people at the right time as they scroll through

Who’s ensuring that your advertising dollars are being utilized in the most efficient manner?  Many advertisers attempting to manage digital ad spend on their own

Multimedia Ads are the latest responsive ad format offered on Microsoft Bing.com search pages. This new option provides an opportunity for advertisers to showcase their

Google continues to develop multiple enhanced machine learning features within their advertising platform with advanced Smart Bidding strategies that can better optimize towards different business

Ad extensions have always been an excellent tool for enhancing your text ads’ visibility and relevance to increase engagement and improve performance results. With the

Google Ads has recently stopped showing search queries in the search terms report that triggered ads for searches where there is not what they consider