Author: Dain Ferrero

I’m a senior account manager at JumpFly, the place I’ve called my home since 2016. I started my paid search career in 2005 after spending several years as a sportswriter. Previously, I managed paid search accounts at AT&T, Cox Media Group, BellSouth, YP and PersonalizationMall.com. While I have worked with both ecommerce and service-based companies, the bulk of my recent experience has been with clients in the medical field. There is really nothing more rewarding than helping clients improve their conversion rates and drive down their cost per lead, all while increasing their overall business. Knowing I can make such a positive impact on a client’s livelihood is what drives me every day.

Google Ads and Country Restrictions on the Campaign Level

Several weeks ago, Google Ads began restricting the number of country-level exclusions you could have in a single campaign. Starting on March 31, 2024, Google

Lead-Gen Advertising & How To Get Quality Leads

Google Ads introduced Performance Max campaigns two years ago (November 2021), replacing Smart Shopping campaigns. Since then, Performance Max campaigns have become a valuable tool

5 Google My Business Features That Support PPC

The question was posed: Does having a Google My Business (GMB) account help Google Ads pay-per-click (PPC) performance? I researched this quite a bit and

How Effective Is PPC without Call Tracking?

Tracking conversions, analyzing performance metrics, and being able to optimize ad spend efficiently are important parts of pay-per-click (PPC) management. Tracking conversions for ecommerce businesses

Google Ads Close Variants: When Same Meaning Isn’t the Same

Google Ads has announced that it is expanding the close variants feature – which maps together words with the same meaning – to phrase match

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