Author: Dan Kurich

I'm the Amazon Services Director at JumpFly, where I’ve worked since 2016. Before pioneering the Amazon team, I managed Google and Bing paid search accounts as well as Amazon Advertising. I use my background in finance to help clients make the best decisions for their business based on the data. I enjoy creating lasting relationships, being more than just another vendor. It makes helping them reach their goals that much more enjoyable. I’m an avid Chicago sports fan of the Cubs, Bears, Blackhawks, and Bulls. I also love spending my time with my two little boys. They blow my mind every day.

Spending More for the Same Return – The Increase in Amazon Ads Competition

It’s no surprise that Amazon is the leader in e-commerce sites, causing businesses to flock to the platform in search of increased exposure, shoppers, and

6 Steps to Optimize Your Amazon Ad Campaigns for Maximum ROI

Amazon has become the go-to platform for e-commerce businesses to reach a vast customer base. One effective way to boost your product visibility and sales

How Leveraging Amazon’s Flywheel and Brand Halo Can Grow Your Business

As a new seller on Amazon’s marketplace, it can be difficult to gain traction for your products. The system is inherently set up to reward

Amazon Ads Isn’t the Instant Gratification You’re Looking for

Whether you are an established Amazon seller or someone who just launched products on Amazon, my advice is the same: Don’t expect overnight success. If

Why Your Top Amazon Ads Spenders Should Be Your Top Sellers

Whether you sell 10 products or 10,000, chances are that one or a few of your products vastly outperform the rest of your product line.

Why You Need an Agency for Amazon Ad Management

You buy your dream car. It’s gorgeous, and it cost a fortune. But it’s fickle and tends to need frequent maintenance. You’re not a mechanic.

Ending the Amazon ACOS Obsession

You sell on Amazon to make money. But if you’re focusing on advertising cost of sale (ACOS), you’re looking at the wrong metrics. Every initial