Author: Erin Taylor

As a marketer, it’s essential to understand the best ways to get your message across to consumers and to learn what tools you have at

Image Extensions are a valuable tool to implement within your advertising campaigns. This extension is available for Google Ads and Microsoft Ads platforms and can

When writing ad copy, it’s important to keep in mind what your advertising goals are. Your advertising goals will help you determine your Call to

Responsive Search Ads (RSAs) have been the default Search ad type in standard campaigns for a year, but you’ve been able to still add Expanded

What is PPC? PPC stands for pay-per-click, a model of online advertising in which advertisers run ads on platforms such as Google, Microsoft, Amazon, Facebook,

What are Search Queries? A search query is a keyword or keyword phrase that users enter into a search engine. It’s important to know how

As advertisers, we are always looking for the best ways to reach our customers. In pay-per-click (PPC) advertising, the first step to success is choosing

As a business owner, it’s important to know your market in order to capture the largest portion of potential customers — using Google Ads pay-per-click

5 Ultra ETA Tips to Expand Your Text Ads’ Performance It started simply. First standard text ads morphed into expanded text ads (ETAs). And then,

As consumers, we’re always looking for the best price for the best quality we can find. When it comes to online shopping, FOMO – the