Smart Shopping and a Safety Net
Let’s face it. Not every product in your product arsenal is a high-powered profit driver. Sometimes, certain product SKUs will underperform others. So what do
Author: Jack O'Donnell
I’m a Senior Account Director at JumpFly, my PPC home for over 15 years. I manage paid search accounts for so many types of businesses: from ecommerce to attorneys and colleges, from B2B clients to B2C clients, and everything in between. I love the family atmosphere at JumpFly – every agency says that, but we actually live it. My supporting team of specialists and I pitch in together as partners to meet our clients’ business goals.
Cast a Wide Net with Broad Match in Smart Bidding Campaigns
So your Target ROAS (tROAS) Smart Bidding Search campaigns are doing well; that’s good to hear. But if you’re like most people, you want that
Control Your Bids with Google Ads Data Exclusions and Seasonality Adjustments
Suppose you use any of the myriad forms of Smart Bidding offered by Google Ads. In that case, you need to know about two advanced
Why PPC Is a Must Have for Ecommerce Sites
If you’re questioning whether you should run pay-per-click (PPC) campaigns for your ecommerce businesses, the real question is: “Can you afford not to?” If you
5 Smart Bidding Strategies to Reach Your Goals
Whether some of us like it or not, Google Ads’ Smart Bidding is the future of pay-per-click (PPC). Also known as automated bidding systems (ABS),
Fishing for Relevance with Match Types
Keyword match types help control which searches on Google and Microsoft can trigger your ad. They help determine the size of the net you are
7 Reasons Your PPC Doesn’t Convert Like It Could
Paid search generates traffic, but ecommerce businesses live and die by profit. When you’re not sure why the traffic that your paid search program sends
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