Author: Jennifer Gebhart

Logging into the Amazon Advertising console for the first time can be daunting. You’ll see customizable data visualization and plenty of abbreviated metrics. To get

In the ever-evolving landscape of Amazon Advertising, it’s important to stay on top of any new changes coming through. The latest changes have been the

Selling and advertising products on Amazon should not be handled as two separate processes. It is helpful to think of your product, product content, logistics,

Amazon Seller Central and Amazon Vendor Central are largely self-service portals. You can add your products, update images and copy, and in Seller Central’s case,

Amazon Sellers are confronted with multiple widgets and alerts upon logging in to Seller Central. The Account Health widget, in particular, uses stoplight colors (red,

There’s a change coming soon to Amazon Advertising! Sponsored Brand ads will require custom images starting January 31, 2024.  Standard Sponsored Brand ads appear at

As you’re browsing Amazon, you may have noticed a green label showing up in search results and product pages that call out that the item

Repeat customers are more profitable every year they spend with a company across a wide variety of businesses, and this is true on Amazon as

Product content is a key factor in achieving success in eCommerce, especially on Amazon. As ChatGPT, Bard, Midjourney, DALL-E, and many other AI content generators

Images and videos in marketing are increasingly important in how companies represent their brands. Online marketing relies on capturing the consumer’s attention and engagement. Visual