Author: Jennifer Gebhart

Product content is a key factor in achieving success in eCommerce, especially on Amazon. As ChatGPT, Bard, Midjourney, DALL-E, and many other AI content generators

Images and videos in marketing are increasingly important in how companies represent their brands. Online marketing relies on capturing the consumer’s attention and engagement. Visual

Even though there are thousands of sellers and major brands selling on Amazon, some of them are crushing it, earning high revenue amounts and gaining

If you’ve been using Amazon Advertising for the past decade, you probably remember Product Display ads. They were expensive to use, and advertisers had very

No matter what your position is in eCommerce, more often than not, you need to monitor Amazon listings. As a professional, it can be helpful

As of 2021, Amazon has 1.5 million active sellers (and over 6 million total), so the ever-growing number of sellers on the marketplace makes it

Whether you’re just getting started with pay-per-click (PPC) advertising on Amazon or you’ve been using the platform for a while, one thing is for certain:

When it comes to the different types of campaigns currently available in Amazon Ads, Sponsored Product ads are almost always where the bulk of ad-generated

Congratulations! You’ve started selling on Amazon, and you’re gaining sales momentum and reviews. Whether you’re a direct Amazon vendor (through Vendor Central) or an FBA/FBM

Have you heard people talking about their LTV or CLV and wondered what they were talking about? The good news is, they’re the same thing!