Author: Jeremy Quinones

Let’s talk about something that’s been on every advertiser’s mind over the last year: rising costs-per-click (CPC) in Google Ads. If you’ve noticed your ad

In your Google Ads shopping and/or Performance Max campaigns, have you ever noticed that some of your products get lots of impressions and clicks while

Attribution – we’ve all heard it, and yet, sometimes, forget the importance of it. Especially when playing in the Google Ads and Microsoft Ads playgrounds,

If you are like me, new things are nice. Well, we are all in luck. Google Ads has introduced a really nice feature that allows

Over the past two months, I’ve been deep diving into broad match campaigns with Smart Bidding in Google Ads to see how they perform. I’ve

If you are using Performance Max campaigns in Google Ads, you might be wondering if you can import them into Microsoft Advertising. The short answer

Broad Match + Smart Bidding = the Future of Google Ads Both Broad Match and Smart Bidding have come a long way over the years,

GA4 is coming. Yes, it is on its way for good to replace Universal Analytics (UA). If you do not have Google Analytics 4 (GA4)

As a marketer, we have many avenues to use to get our brand out there. In the world of Google and Microsoft Ads, we have

As Google Ads advertisers, we’re ruled by data when we make decisions. And nothing is more important than conversion data in making our decisions. Google