Author: Jill Kocher Brown

Before keywords, backlinks, and content marketing will have any affect on your search engine optimization, Google must be able to crawl the navigational links on

The hardest part about writing great business content that will improve your search engine optimization (SEO) performance isn’t the act of writing – it’s figuring

Don’t stop optimizing for organic search. Search engine optimization (SEO) is one of the few low-cost marketing efforts available when businesses need to cut costs.

In 1998, Google changed digital marketing forever when it launched its search engine algorithm based on PageRank. This radically new method of ranking organic search

Absorbing knowledge at SMX West, one of the search industry’s most respected conferences, was like drinking from a fire hose. Of all the search engine

Content optimization involves improving relevance for two things that can be in direct opposition: your customer and your search bot. You want more customers to

The most recognized form of search engine optimization (SEO) is content optimization. Everyone understands it: You just sprinkle in a few keywords and you’re done.

The most important aspect of search engine optimization (SEO) resides in your site’s technical infrastructure, which controls search engines’ ability to crawl your site and

Technical search engine optimization (SEO) encompasses a wide array of signals, from load time to indexation to metadata. There is no Swiss army knife for

It’s a common question with an uncommon answer. Search engine optimization (SEO) combines elements of marketing, writing, press relations, and web development into one digital