Author: Jill Kocher Brown

It’s a common question with an uncommon answer. Search engine optimization (SEO) combines elements of marketing, writing, press relations, and web development into one digital

SEO: 5 Reasons to Stop Obsessing about Rankings You want more of something – leads or revenue – and you know search engine optimization (SEO)

In the struggle between search engine optimization (SEO) and usability, where do you draw the line? SEO drives people to your site, but usability converts

Keyword research is the foundation of search marketing, both on the search engine optimization (SEO) and pay per click (PPC) sides of the house. What

Several times a year, Google updates multiple factors in its primary organic search algorithm and releases them in a package that they call a Broad

Many of us remember the lovable stickler Bert – Ernie’s long-suffering roommate and friend of pigeons – from our childhood years watching Sesame Street. Several

SEO requires a lot of tools to cover a lot of different roles. In a single day you might analyze highly technical development work, create

Search engine optimization is based on two concepts: relevance and authority. Without great content, your site will possess neither the relevance nor the authority required