Author: Kelly (KB) Bielfeldt

I’m an Account Specialist here at JumpFly. I graduated from the University of Missouri in 2018 with a degree in strategic communications and a minor in business. Working at JumpFly has given me a newfound love and respect for data. To me, analyzing data is a lot like solving a math equation. There is a finite, universal conclusion that I can discover and harness to drive paid search performance.

301 Redirects: Good for SEO, Bad for PPC

Websites are constantly going through changes and updates, whether it’s restructuring how your sitemap is organized, changing your site from HTTP to HTTPS, or if

Google Ads Experiments: Six Steps to Success

Google Ads Experiments are a great, and perhaps underutilized, tool for any pay-per-click (PPC) advertiser. Using experiments you can test specific changes to your campaign

6 Google Ads PPC Attribution Models, One to Rule Them All

Over the years, I’ve come to the realization that pay-per-click (PPC) is perhaps my favorite form of digital advertising, based entirely on the power of

All about Google Ad Strength

As more and more automation makes its way into Google Ads, some things have gotten a lot easier. The introduction of responsive ads has certainly

Google Gives Remarketing Targeting Optimization a Sliding Scale

As you all know, Google is constantly tweaking the algorithms and formulas that determine where your ads are going to show and perform. We’ve seen

How to Improve Google Ad Rank without Raising Bids

Being a pay-per-click advertiser sometimes feels like your hands are tied. You can only do so much to improve the efficiency and the quality of