New Search Themes in Google Ads
If you’ve spent any time tooling around the Google Ads platform, you’ll understand when I say that Google Search Ads center around themes. They have
Author: Kelly Spryszak
I am a Senior Account Specialist at JumpFly. Though my background is in healthcare and nursing, I have been working in the PPC industry since 2006. I enjoy working with Excel, using it in combination with offline editing tools to build and restructure accounts on a massive scale. I love having the opportunity to learn about multiple types of businesses – every one of them has something new to teach me. And when you work for an agency, there's always a new challenge around the corner!
The Effects of AI on Search Engine Marketing
Artificial intelligence (AI) is transforming almost every industry, and search engine marketing (SEM) is no exception. AI is being used in many aspects of SEM,
Use the Sitemap to Build a PPC Campaign
Struggling to find a simple way to structure your paid search account? Use the sitemap. A sitemap is a model of a website’s content –
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