AI-Generated Images in Google Ads
With new competition entering the ad auctions every year, advertisers are constantly looking for ways to make their ads stand out. One effective strategy is
Author: Krystal Urlaub
I started my career in paid search with JumpFly in 2010. Since then, I have partnered with clients to help grow their lead generation and ecommerce businesses by utilizing my expertise in display, search and video campaigns. My team and I diligently work with our clients to understand their overall business and goals to design and implement a winning strategy.
Three New Google Performance Max Features That We Love
Performance Max campaigns were introduced back in 2021 with much anticipation from advertisers. These campaigns utilize AI learning to give advertisers a much broader reach
How to Use ROAS in PPC Advertising
“How is my account doing?” How you answer depends on the goals you set. There are many ways to attribute success to a campaign, but
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