Author: Lisa Karalis

I began my career after earning a BA in Finance from University of Illinois Chicago and have been in the Digital space for over 15 years. I joined JumpFly in 2018 and consistently utilize expertise to learn, grow, and foster my clients’ businesses. As a strong leader and partner, I thrive on driving overall success for my clients and team. Prior to JumpFly, I was the Director of Paid Search for Sears.com and Kmart.com, managing over $95M in annual spend.

Interpreting Your Paid Ads Conversion Data

It is essential to understand how to interpret and analyze conversion data in order to leverage your ad channel performance and achieve your account goals.

4 Steps to Driving High-Quality Leads with PPC Advertising

The path to purchase for lead generation in digital advertising is often complex and multifaceted. With over 70 percent of advertisers prioritizing the improvement of

Demand Gen: Google’s New Campaign Type

Just in time for the holidays, Google is introducing another new campaign type – Demand Gen. Google has recently given its Discovery campaign type a

What Makes Dynamic Search Ads So Dynamic?

If you are looking for an ad type that allows you to target entire websites, or portions of them, without creating keywords and ads for

Google Ads Image Extensions Beta

Do you have a great product that could benefit by showing a consumer an image to help drive your online sales? Want to differentiate your