Author: Marisa Giacalone

Years 2020 and 2021 were one for the record books, and 2022 is right on track to break more social records. Over the past three

We live in a time where data sharing and privacy is making news headlines and has become a regular point of conversation. In the world

As mentioned in our previous post, 2020 Holiday Season Unwrapped: Start Your 2021 Holiday Planning Now, having a solid paid social strategy in place for

No business could have ever planned or prepared for the events of 2020. Everyone went back to the drawing board, trying to find a way

With over 800 million active global users, TikTok’s spot among some of the most popular social media platforms is undeniable. This huge audience has advertisers

It’s difficult to get users to stop scrolling. Instagram is saturated with in-feed ads, making it harder for brands and businesses to stand out. Story

Leveraging customer feedback is imperative for customer satisfaction, retention, and loyalty. Not only can it enhance the entire customer experience, but it also shows that

If you have experience advertising on Facebook, odds are you’ve probably encountered ad disapprovals. Getting approved after that can be a painstaking process, especially when

With 1.59 billion daily active users, Facebook has become the hub for social media advertising, where companies and businesses can connect directly to their consumers.