Author: Maureen Lepke

Online customer reviews play a big part in driving website traffic and influencing consumers’ buying decisions for products and services. But they can also benefit

Your website’s navigation is a key element for a well-structured site, giving users a clear picture of your product offering or the services you sell,

Keyword research is the bedrock of search engine optimization (SEO). The goal is to collect a deep well of keyword data you can access to

For many sites, focusing on generic head keywords can be an exercise in frustration. However, having a long-tail keyword strategy for organic search can make

Frequently asked questions (FAQs) are often used as a clump of generalized questions and answers on a single FAQ page. However, they can work so

As everyone in the search engine optimization (SEO) space knows, the rules and best practices of organic search are constantly changing. The days of keyword

Google is constantly evolving to find the best ways to answer searchers’ queries. The search engine has come a long way from the standard 10

What Is a Featured Snippet? In organic search, Google’s featured snippets occupy one of the most prominent places in the search engine results pages (SERPs).

A common question that many search engine optimization (SEO) strategists are asked is, “How long until the SEO strategy takes off?” The short answer is,

Optimizing all of the content on the page for the same keyword theme gives your page the best chance of ranking. In addition to the