Author: Nikki Kuhlman

I’m the Vice President of Search at JumpFly. I've been doing paid search since almost the start of industry – so long ago that Overture was the platform to be on. Seventeen years later, my team and I manage 65+ clients with advertising across Google, Microsoft, Verizon (or is it Yahoo, or Oath?), Amazon, and Facebook. Ecommerce clients are really my love. Several years ago, I started the feed management division at JumpFly because I recognized that it doesn’t matter how good I am at my job – if a client's product feed is poor their campaigns won’t perform well. I'm a big proponent of looking at a client's overall marketing strategy, not just how my piece of the pie is performing. I want my clients to see me as a consultant to their business, not just a service provider to be managed.

Deep Dive Series: Google Merchant Center Next – How to Navigate and Troubleshoot the Feeds (Part 2)

Google Merchant Center Next (GMC Next), which has replaced Google Merchant Center, can be difficult to navigate and find what you really need, as tools

Deep Dive Series: Google Merchant Center Next – First Steps (Part 1)

You’ve been invited to a new Google Merchant Center Next (GMC Next) account, or you’ve created a new one. So now what? What are the

Search Ads & Holiday Planning: Part 2

Part 1 of our Search Ads & Holiday Planning Webinar that I did with Google back in July shared data on the holiday shopping timeline

Search Ads & Holiday Planning: Part 1

I recently was able to do a joint webinar with our Google Strategic Agency Manager, Harika Komandoor Ranganathan, on the topic of Making Every Holiday

Google vs. Microsoft Advertising & Why You Should Be On Both

If you are advertising on Google Ads, but not advertising on Microsoft Advertising, I’d love to know why. Based on my many years of running

Holiday 2023 Paid Search – Get Ready Now

The holidays are coming faster than we know it, and the time to plan is right now. Today. Waiting until the last minute is not

GA4 Data Retention for Explore Reporting

While working on setting up custom reports in the Explore tab of GA4, our SEO team noticed a very limiting setting that was affecting their

What Happens When You Push for a Higher ROAS in Paid Search Advertising?

ROAS, or return on ad spend, is a metric that measures how much revenue you generate for every dollar you spend on advertising. It is

Free Shopping Listings on Google – Free Clicks for All

Google rolled out free shopping listings almost two years ago, in what felt like a return to the old days of Froogle. Showing only on

Productivity Tools That I Love

I love tools that make me more efficient or make my day go faster and easier. It doesn’t matter if it’s software or something in