Author: Nikki Kuhlman

Part 1 of our Search Ads & Holiday Planning Webinar that I did with Google back in July shared data on the holiday shopping timeline

I recently was able to do a joint webinar with our Google Strategic Agency Manager, Harika Komandoor Ranganathan, on the topic of Making Every Holiday

If you are advertising on Google Ads, but not advertising on Microsoft Advertising, I’d love to know why. Based on my many years of running

The holidays are coming faster than we know it, and the time to plan is right now. Today. Waiting until the last minute is not

While working on setting up custom reports in the Explore tab of GA4, our SEO team noticed a very limiting setting that was affecting their

ROAS, or return on ad spend, is a metric that measures how much revenue you generate for every dollar you spend on advertising. It is

Google rolled out free shopping listings almost two years ago, in what felt like a return to the old days of Froogle. Showing only on

I love tools that make me more efficient or make my day go faster and easier. It doesn’t matter if it’s software or something in

Microsoft is making a big change to how audiences are managed in Search and Shopping campaigns, which will have a large impact on anyone advertising

The timeline for Google Universal Analytics (UA) is getting down to the wire. UA is in its final six months of life, as it will