Author: Nikki Kuhlman

I’m the Vice President of Search at JumpFly. I've been doing paid search since almost the start of industry – so long ago that Overture was the platform to be on. Seventeen years later, my team and I manage 65+ clients with advertising across Google, Microsoft, Verizon (or is it Yahoo, or Oath?), Amazon, and Facebook. Ecommerce clients are really my love. Several years ago, I started the feed management division at JumpFly because I recognized that it doesn’t matter how good I am at my job – if a client's product feed is poor their campaigns won’t perform well. I'm a big proponent of looking at a client's overall marketing strategy, not just how my piece of the pie is performing. I want my clients to see me as a consultant to their business, not just a service provider to be managed.

Are Your Top Spenders Your Top Sellers?

Google Ads and Microsoft Advertising Shopping campaigns are essential additions to a well-rounded paid search strategy for ecommerce companies. Clicks on shopping ads tend to

Your PPC Needs a USP

Your unique selling proposition (USP) is a critical component of your pay-per-click (PPC) advertising strategy. It needs to be clear, truthful, and unique. To determine

How to Track Google Shopping Free Listings When You Import Your Feed to Microsoft

Tracking the traffic from Google Shopping’s new free listings had been impossible, until Kirk Williams of ZATO Marketing shared a great solution that uses Google

Tracking PPC Performance: Use the Metrics that Matter

Over the 18 years I’ve managed PPC clients, I’ve found that few things make my job harder than when clients latch onto key performance indicators

What Google Shopping Free Listings Mean for Advertisers

Google recently announced that the Google Shopping tab will display both free and paid listings, starting next week. But what does that really mean? Have

6 COVID-19 Paid Search Strategies

The COVID-19 coronavirus is changing our world by the day, or even by the hour. And as much as our personal life is changing —

Why I’m Done with Google Ads’ Smart Display

When Google Ads’ Smart Display campaign launched in beta in June 2019, I was a big proponent. I had cautiously tested it for some clients

Paid Search: Using Age Data to Target Different Generations

Age is one of the most overlooked metrics in a paid search marketer’s toolbox. Knowing the age of your users and how (and where) they

Are You Ego Bidding?

ego bidding (noun): the conviction that the top spot in the search engine results page is the best place to be. Ego bidding can be

Why You Should Bid on Your Brand Name … and When You Shouldn’t

To bid on or not to bid on your brand name has been hotly contested for years. Should you? Shouldn’t you? After managing paid search