Author: Nikki Kuhlman

Under the guise of making things easier for businesses to reach searchers, Google is folding Broad Match Modified (BMM) into Phrase Match around the middle

Although the results from Microsoft Audience Network (MSAN) have improved over the last year, its performance isn’t a sure thing. Use these 10 best practices

Microsoft Advertising and Shutterstock announced a partnership in July allowing Microsoft Advertising users royalty-free access to more than 330 million images for use in Microsoft

Google Ads and Microsoft Advertising Shopping campaigns are essential additions to a well-rounded paid search strategy for ecommerce companies. Clicks on shopping ads tend to

Your unique selling proposition (USP) is a critical component of your pay-per-click (PPC) advertising strategy. It needs to be clear, truthful, and unique.  To determine

Tracking the traffic from Google Shopping’s new free listings had been impossible, until Kirk Williams of ZATO Marketing shared a great solution that uses Google

Over the 18 years I’ve managed PPC clients, I’ve found that few things make my job harder than when clients latch onto key performance indicators

Google recently announced that the Google Shopping tab will display both free and paid listings, starting next week. But what does that really mean? Have

The COVID-19 coronavirus is changing our world by the day, or even by the hour. And as much as our personal life is changing —

When Google Ads’ Smart Display campaign launched in beta in June 2019, I was a big proponent. I had cautiously tested it for some clients