Using Trademarks in PPC Keywords and Ad Copy
Google’s trademark policy can be confusing to many business owners. When can trademarks be used as keywords? When can they be used in ads? How
Author: Nikki Kuhlman
I’m the Vice President of Search at JumpFly. I've been doing paid search since almost the start of industry – so long ago that Overture was the platform to be on. Seventeen years later, my team and I manage 65+ clients with advertising across Google, Microsoft, Verizon (or is it Yahoo, or Oath?), Amazon, and Facebook. Ecommerce clients are really my love. Several years ago, I started the feed management division at JumpFly because I recognized that it doesn’t matter how good I am at my job – if a client's product feed is poor their campaigns won’t perform well. I'm a big proponent of looking at a client's overall marketing strategy, not just how my piece of the pie is performing. I want my clients to see me as a consultant to their business, not just a service provider to be managed.
Google’s Smart Shopping: The Good, the Bad, and the Ugly
Smart Shopping, Google’s completely automated, all-in-one delivery system for product listings on search, has been out for just about a year. What have we learned
Google Analytics versus Google Ads Conversion Tracking
“Why don’t my Google Analytics transaction numbers match my Google Ads conversion tracking numbers?” Different systems are not going to track exactly the same, but
Image Specs for Microsoft Audience Network Ads
Microsoft is running an open beta of the Microsoft Audience Network (MSAN). Ads are displayed in a native format, with the ability to target searches
Dot Tag Setup for Verizon Media
In order to track Verizon Media native ad traffic and order revenue, there are two things that need to be done. Get the Verizon Media
Image Specs for Verizon Media Native Ads
Verizon Media, formerly known as Yahoo Gemini and Oath Ads, offers native ad placements on Yahoo.com and Yahoo mail. Images submitted to Verizon Media for
A Tale of Two Platforms: Yahoo & Microsoft’s Tangled PPC History
Once upon a time, there were three PPC platforms – Google, Bing and Yahoo. Two of them intertwined in a series of confusing ways to
MSAN’s Convenience and Control – Which Will You Choose?
Microsoft opened up a whole new world in advertising opportunities with the advent of the Microsoft Audience Network (MSAN). I liken MSAN more to Google’s
Convert Your Converters with Thank You Pages
As an advertiser, you spend a lot of time creating and optimizing your landing pages. You research best practices, constantly optimize and A/B test. You
If You’re Not Using Google Tag Manager, You Should Be
You’re flying blind without tracking in place for your PPC campaigns. Without optimal tracking in place, you’re not making informed decisions or effectively managing the
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