Author: Pat Knudsen

As JumpFly’s lead analyst, I have conducted countless audits on prospective clients’ Google Ads accounts to assess their current account setup and performance. While many

If you own or manage a Google Ads account that is tracking multiple primary conversion actions, surely you have probably felt the need to optimize

In the ever-evolving landscape of digital advertising, managing a Google Ads account is a bit like captaining a ship through uncharted waters. You can’t just

Google Data Studio is a fantastic tool that allows you to take the data from your Google or Microsoft Ads campaigns and transform it into

Google Ads began transitioning broad match modifier (BMM) behavior into phrase match in February 2021. Both phrase and broad match modifier keywords have the same

Custom Segments are a powerful tool you can use to drive website conversions via YouTube (and Display) campaigns. They are the most useful audience type

On April 15th, Google announced it would set a first-party cookie through the global site tag and Google Tag Manager beginning in May. What does

So you want to learn about LinkedIn’s Lead Generation ads, do ya? Well lucky you — you’ve come to the right place. At JumpFly, we

Fractional conversions are the result of certain attribution models, which are put in place to ensure that you get a clearer picture of the customer’s

Conducting an audit on any account can be quite an intimidating task. You log into Google Ads, see a mountain of metrics in front of