How to Build Your Amazon Ads Keyword Strategy
A key to success for Amazon Ads is having a good keyword strategy. With Sponsored Products and Sponsored Brands campaigns, keyword targeting is normally the
Author: Reilly McDonnell
I joined JumpFly as an Account Specialist for the Amazon team in May of 2021. I enjoy working with all the different clients, learning about their products, and working with the Amazon team to find the best way to help them reach their goals. I graduated from Michigan State University in 2020 with a degree in Media and Information. Outside of work, you can find me coaching water polo and watching basketball.
Single Keyword Ad Groups and Campaigns on Amazon
One of the best ways to test and optimize a specific keyword for Amazon Ads is to create a campaign or ad group with that
What Are the Different Amazon Match Types and When To Use Them
Where your ads show on Amazon and how you get them there makes all the difference when you are trying to grow your business. Whether
Amazon Brand Protection – You’ve Got Your Keywords Covered, What About Your ASINs?
One of the best ways to ensure success through advertising on Amazon is by defending your turf. What I mean by this is when a
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