Achieving Ad Precision with Google’s New Brand Controls
“Broad match is far too broad. These search terms don’t even relate to my keyword.” If you work in the world of PPC, I’m sure
Author: Samantha Blunk
I'm an Account Specialist at JumpFly, my home since 2016. Words are my passion. I've always been an avid reader and lover of literature. When I was small, my dad would quiz me on the books I had read – he thought I must have been skipping chapters because I burned through them so quickly! PPC is the perfect blend of word and data. I love that it’s possible to determine which keywords will work best for a specific business, and then piece ads together to target that keyword while convincing the searcher to click. It’s incredibly rewarding to help clients succeed in their business – their success is my success.
Google Ads Ad Rank vs. Ad Strength
While they sound similar, Google Ads ad rank and ad strength are two different metrics that serve two different purposes. Below, we’ll dive into what
5 Tips on How To Stay Up to Date on PPC Trends
In the ever-evolving world of digital marketing, staying ahead of the game can be challenging. Luckily, there is a wealth of information right at your
5 Tips for Retaining PPC Clients
In the ever-changing landscape of PPC, creating long-lasting partnerships with your clients can be a tough task to undertake. So, how do you show clients
Pros & Cons of Competitor Campaigns
Unless you have an incredibly niche business, chances are the products or services you offer have at least some competition out there, and many of
The Google Learning Phase: Be Patient & Results Will Come
POV: You just launched a new Google Ads campaign. You have the proper keywords, killer ad copy, relevant audiences, and pinpoint location targeting. And yet,
2020 Facebook Holiday Shopping Insights
COVID-19 has changed how we live and technology is used more widely now than ever. With people spending most of their time inside, the holiday
LinkedIn Conversation Ads
With 675 million monthly users and counting, LinkedIn should not be overlooked when it comes to your digital marketing efforts. If you haven’t already started
My Top 10 Favorite Beauty Ads on Facebook
The beauty industry has taken the world by storm. Women and men around the globe want to look good and feel good, and beauty brands
How to See Your Competitors’ Facebook Ads
In the world of digital advertising, there is constant competition. Especially now, as the pandemic-induced downturn in the economy scares consumers away from purchasing many
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