Author: Scott Waldyn

Zero-click searches aren’t new to search engine optimization (SEO), but as Google continues to change and evolve, they are becoming more common, forcing many SEO

Information gain isn’t a new term, but in recent months, it’s a phrase that’s been gaining traction within the search engine optimization (SEO) community. Much

Topical authority is an SEO concept that encapsulates a great deal of time, strategy, and commitment to improving keyword rankings and increasing traffic. As SEOs,

Optimizing web content is more than finding the biggest, juiciest, and most winnable keywords to massage into your marketing copy. It’s about understanding search intent

Meta keywords are an artifact from an earlier age in search engine optimization (SEO) history. But are they still worth the time it takes to

When it comes to measuring a website’s performance and impact in search engines, there are few metrics more misunderstood than “Domain Authority.” This number, valued

There are 19 notable active ranking systems that Google uses to organize information by relevance, usefulness, and accessibility. These ranking systems work in sync with

In late August, Google rolled out a new search update called the “helpful content update.” Per Google, this update is meant to “tackle content that