Author: Shannon O'Connell

As the e-commerce advertising environment evolves, so too must our advertising strategies. You don’t want to be caught falling behind with an outdated strategy. The

In our previous post, we looked at the five top areas that Amazon SEO activities impact, but what does an Amazon SEO strategy look like?

With the fourth quarter upon us, all the work that brands have done throughout the year is tested with the arrival of holiday shopping and

Amazon’s e-commerce site functions similarly to every other search engine. It crawls your product detail pages, indexes your content, and attempts to match shopper’s searches

Brand loyalty is something that marketers strive to achieve throughout their whole career. Those who manage a brand on Amazon need help to map the

You are no stranger to Amazon’s fees if you sell on the e-commerce platform. In the release of this year’s 2024 US referral and FBA

Amazon continues proving that video ads are critical for brands seeking success in the marketplace. At unBoxed in 2023, Amazon announced the launch of self-service

Sponsored Products has been the flagship product of Amazon since the beginning of the ad platform. This campaign type has become the anchor of many

As 2023 began, we noticed across most Amazon ad accounts running broad match keywords for Sponsored Product campaigns that there was a surge in advertising

Sponsored Product campaigns have long been the bread and butter of Amazon’s advertising platform. These campaigns are fast and easy to launch, making them the