Author: Shannon O'Connell

The bread and butter of Amazon Ads PPC has been keyword targeting, but recent trends have made us wonder if that dominance is coming to

Just like with the rest of the internet, rank matters on Amazon. A product’s ranking in its category can substantially impact its sales and is

As the holiday season and the end of 2022 is fully upon us, we took a moment to reflect on what our JumpFly Account Managers

With the holiday season barreling down upon us, the time is now to start preparing for the shopping rush. The last couple of years with

When I am evaluating a new account and creating our custom strategy, there are five signs that always stick out to me as dead-end signs

If you have spent time on Amazon lately, chances are you have seen one of the programs designed to help brands engage more with Amazon

A solid ad campaign strategy on Amazon is always evolving. With that evolution comes new goals, updates, and changes to existing campaigns or campaign structures.

It’s no secret that the quality and quantity of reviews and ratings are critical for the success of a product on Amazon. Shoppers use the

As we shop and buy our everyday goods, we have all noticed prices creeping up. Whether it’s the dollar or two more on our coffee

Creating options on Amazon is critical for any brand to succeed. If you sell t-shirts, you want shoppers to go to one product page and