Author: Shannon O'Connell

Creating options on Amazon is critical for any brand to succeed. If you sell t-shirts, you want shoppers to go to one product page and

With many of the effects of Covid continuing to plague our global economy and supply chain systems, the 2021 holiday shopping season is at risk.

We all shop online at this point. Many of us may have enjoyed shopping online for a few years, but the 2020 pandemic has turned

With more than 200 million Amazon Prime subscribers, the Amazon marketplace has become an increasingly important channel for many ecommerce businesses. According to eMarketer, over

Amazon recently announced that Prime Day 2021 would take place this year on June 21st and 22nd — is your account ready? With 2020 third-party

Every business has the goal to achieve brand recognition with its target audience. This objective is built into the foundation of every marketing strategy and

The Amazon Buy Box is a vital part of a seller’s or vendor’s success on Amazon. However, the Buy Box is a tricky moving target

Not every brand has a multimillion-dollar advertising budget like Nike, Apple, or Johnson & Johnson. Small businesses have the same sales objectives as large global

Sponsored Display Campaigns are Amazon’s newest addition to advertising campaign types. With this expansion comes new targeting methods, opportunities for increased visibility, and remarketing options

The Black Friday, Cyber Monday frenzy will soon be upon us, and this year’s holiday shopping season is sure to look drastically different than any