Author: Shannon O'Connell

In our last post, we looked at why you would want to optimize your product detail pages and how Amazon learns about your product to

You’re ready to start advertising on Amazon, make sure your product detail pages are ready too. Follow along through this 3-part series to get the

If you have registered your brand on Amazon, you can add A+ Content to any branded products that you control. It is important to note

Video has become the latest buzz in the Amazon advertising world with the release of its Sponsored Brand Video Beta. Learn more about this powerful

Amazon’s newest beta program, Sponsored Display Ads, rolls out to more and more brand registered accounts. You can use its new targeting strategies to meet

Wondering when you can start shipping non-essential items to Fulfilled by Amazon (FBA) centers? For a limited number of items, the answer is now. All

As the COVID-19 coronavirus continues to spread, global panic is increasing. If you run an Amazon business, you’ve probably seen the effects already, from increased

Are you a seller or a vendor? The distinction between Amazon sales models is critical to how your business operates, with distinct advantages and disadvantages

Having demographics data enables you to target your messages and advertising spend more strategically. Amazon has finally given sellers that ability with its new Brand

Amazon uses buyer feedback, the star rating Amazon customers give to a seller based solely on their order fulfillment experience, as part of its formula