Author: Shannon O'Connell

Amazon uses buyer feedback, the star rating Amazon customers give to a seller based solely on their order fulfillment experience, as part of its formula

Product reviews on Amazon can make or break the success of a product. So, what are the important elements of a product review and how

As of this week, Amazon is no longer allowing third-party sellers to ship their Prime orders using FedEx Ground and Home. For many Amazon sellers,

Placement Bid Adjustments and Why to Use Them Where your ads appear on Amazon is controlled by the campaign type that you choose when creating

Amazon advertisers have long awaited additional targeting methods for sponsored product campaigns. With Amazon’s roll out of product and category targeting methods, the wait is

Whether you’re a vendor or a seller on Amazon Advertising, you probably have the same burning question regarding reporting: How do my other digital marketing

Negative keywords are a powerful lever to pull in order to hit your Amazon Advertising goals. Check out the who, what, where, when, why, and

Brace yourselves, another Amazon navigation change is rolling out! This time, Amazon is polishing the Advertising Console for Vendors and Kindle Direct Publishers. Amazon is

Amazon portfolios may seem like a purely organizational tool, but they can be a valuable resource for campaign spending control and reporting as well. Amazon

As an early beta tester of Amazon’s new Brand Analytics tool, I had the opportunity to use it for a couple of months before it